As I Am Classic Collection is the foundation for all your hair needs. Crafted from nature and curated by science - this line blends favourites like coconut oil and shea butter with turmeric, tangerine, and beetroot. Natural tresses are left nourished, strengthened, and defined from the roots to the ends
Co-Washing (Conditioner Wash) is the best way to cleanse your curly hair on a regular basis without disturbing the natural biological balance. This conditioning cream gently removes the optimal amount of scalp sebum, residue, or product build up leftover from styling products.
The perfect gentle cleanser to maintain your natural curls, coils, and waves in between wash days. This Co-Wash contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level
The classic leave-in is a vital first step in styling. Use the As I Am Leave-In Conditioner after cleansing and conditioning. Your finished style will be softer, shinier and more manageable. It contains an organic strengthening agent, plus natural ingredients that promote hair growth
